CORDIALS Cocktail Spirits - a new category in the beverage business
John Allister, Market Research

According to market research, the CORDIALS V.I.P. Drinks beverage concept is a new and unique beverage category.

The International Registered Trademark CORDIALS V.I.P. Drinks is classified as a new category that is gaining market among smart HRI (Hotel, Restaurant, Institutions) operators in the USA. The truly natural beverage concept offers evident advantages for any operation.

CORDIALS V.I.P. Drinks is distinguishable from mainstream postMix products in that they are made exclusively with natural ingredients combined with high quality spirits, so far for the alcoholic portfolio.

Aside the noticeable economic advantages for the HRI operator as a general rule, three criteria have been established for the beverage classification of CORDIALS V.I.P. Drinks "Cocktail Spirits";

  1. Relatively new introduction to the market-place USA
  2. A perception by consumers that consumption is healthful compared to mainstream postMix's
  3. The use of natural ingredients and flavors in the products, without preservatives

The CORDIALS V.I.P. Drinks beverage concept, alcoholic and non alcoholic portfolio, is very promising and a must for any beverage operation.


  • Hotels
  • Restaurants
  • Catering
  • Casinos
  • Cruise Ships
  • Coffee Shops
  • and where ever people consume drinks